Exalytics in-memory analytics software and industry-changing hardware was engineered to work together to provide extremely fast solutions for BI, modeling, forecasting, and planning.
Your sales and marketing teams can identify new customers and new revenue opportunities, and you can lower your operational costs and reduce your overall risk with this preconfigured, pretested, preoptimized engineered system from Oracle. With Oracle Exalytics In-Memory Machine you get:
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The processing capacity of the Oracle Exadata Database Machine means fewer physical structures and better Data Warehousing and Business Intelligence.
ORACLE EXADATA DATABASE MACHINE
No, the Oracle Exadata Database Machine is not the infinite machine that will make integration, computation, and aggregation all on-demand functions. But the Oracle Exadata Database Machine helps us to start thinking about simplifying some of the processing and gyrations we have to do to build and deliver an efficient data warehouse solution. With Oracle Exadata, we can more quickly read the data we need to satisfy our queries. Without Oracle Exadata, we need to build separate structures—such as materialized views—in our data warehouses to boost performance. With Oracle Exadata, we don’t need to build as many physical structures, freeing up more time for using the data instead of processing it.
In general terms, there are two reasons for building additional data structures, or even databases, above an integrated data warehouse. The first is to make the data easier to consume by our end users and their reporting and analytic applications. To get better usability and to focus our analytic applications, we create a new subset of our data in snapshots or data marts to support a specific analytic or reporting application, and that subset is just another physical projection, or movement, of the same data. With Oracle Exadata, however, we create fewer physical projections and can create more logical projections of the data in our BI tool of choice in our integrated data warehouse for the same purpose.
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MySQL is particularly powerful when it comes to Web applications, but companies are putting the open source database to plenty of other uses as well. Take, for example, the Los Angeles, California-based global online ad sales firm Gorilla Nation Media.
Gorilla Nation relied on MySQL to power its advertising network business intelligence platform.
MySQL Business Intelligence
Gorilla Nation, part of Evolve Media, provides integrated media and promotional programs to Fortune 500 brand advertisers, including clients such as Fox Television, Best Buy, and more. Its customers demand advanced business intelligence (BI) and targeting methods to reach the perfect online audience for their advertising or brand campaigns. Reaching more than 66 million unique visitors per month— as Gorilla Nation does— requires Websites and an infrastructure that can scale effectively and efficiently.
That’s why Gorilla Nation chose MySQL as the foundation of its BI platform. The organization has more than 500 servers running MySQL, 20 of which are replicated. Its sites get approximately a quarter-billion page views per month, and MySQL manages more than 1TB of data for Gorilla Nation while providing near-real-time traffic and advertising campaign performance information to Gorilla Nation’s publishers and advertisers. In addition, Gorilla Nation uses MySQL to capture all the clickstream data and transactions required for back-office accounting and billing functions.
“One of the great beauties of MySQL BI is that it’s backed by an amazing company like Oracle, which has deep pockets and basically wrote the book on databases, ” says Veronika Burnett, manager of database engineering at Gorilla Nation. “Also, unlike other open source databases, MySQLis highly scalable. That allows us to do things in our business that are absolutely critical, such as having the same database running on multiple physical servers in multiple geographic regions and having near-real-time replication. ”
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This Oracle University Webcast takes you on a tour of the new Oracle Business Intelligence Enterprise Edition 11g (Oracle BI 11g) features.
Oracle’s latest version of its flagship business intelligence software – OBI EE 11g – introduces many new concepts and major enhancements. In this one-hour recorded seminar, we will take a tour of the most important viewpoints and learn about new features.
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