Oracle’s SaaS CRM: GO!

eSILICON SALES REPS SEE NO BARRIER TO ORACLE’S SOFTWARE-AS-A-SERVICE Customer Relationship Management (SaaS CRM).

The sales representatives at eSilicon have a groundbreaking service to sell based on Oracle SaaS CRM. The company is the pioneer of the Value Chain Producer model — designing, manufacturing, and productizing fully tested packaged chips. Working with eSilicon gives fabless semiconductor and system original equipment manufacturers (OEMs) a low-cost and lower-risk path to volume chip production, increasing predictability of deliveries and time-to-market advantages.

Despite strong customer adoption, eSilicon’s sales force did not have the enterprise customer relationship management (CRM) solution to keep pace with an ambitious plan to increase business and broaden the company’s global customer base. With the help of Oracle CRM On Demand (SaaS CRM), eSilicon’s enterprise applications services staff worked with the company’s sales team to overcome technology challenges and deliver a new set of capabilities. Best of all, the process of implementing the new system was fast and painless, and users are unanimous in their praise.

“Adoption of a SaaS CRM has been overwhelmingly positive,” says Michael McPherson, director of sales at eSilicon. “I haven’t heard one person say anything negative about Oracle CRM On Demand.”

CRM As a Service

Boasting customers from the communications, computation, storage, consumer, and industrial sectors, eSilicon produces technology that has been used in everything from large servers to Apple’s iPod. With such a diverse customer base, the company needed a robust CRM system that could serve many needs: a SaaS CRM.

Oracle SaaS CRM works in the Cloud
Continue reading Oracle’s SaaS CRM: GO!
Share

The Power of Social CRM

David Ferguson served as president of the Oracle Applications Users Group in 2010 and has more than 25 years of experience working as a business process manager with enterprise technologies and applications within customer service and sales operations. Here, he weighs in on how social CRM (social customer relationship management) is changing the game for salespeople.

Companies engaged in deploying CRM applications have in the past faced difficulties striking a balance between collecting data from and returning useful information to the sales team. Early attempts at automating the sales process resulted in a one-way feed; sales associates would gather and report data on customers to management with little in return. Consequently, the tools were not easily sold to the people doing the selling.

Social CRM improves productivity
Continue reading The Power of Social CRM
Share

The Power of Social CRM

Companies engaged in deploying CRM applications have in the past faced difficulties striking a balance between collecting data from and returning useful information to the sales team. Early attempts at automating the sales process resulted in a one-way feed; sales associates would gather and report data on customers to management with little in return. Consequently, the tools were not easily sold to the people doing the selling.

Social CRM might be just what both sales management and associates need to fully embrace the tools geared to improve productivity. Social CRM takes advantage of socialized technology and business intelligence to surface opportunities of merit and separate the wheat from the chaff. Data is mined from customer order history files, accounts receivable files, and other repositories containing the collective experience of the company. Purchased data assets from outside sources are included to provide information such as credit history, competitive intelligence, and news feeds affecting the business climate. The combined information brings clarity and perspective to the opportunity at hand.
Continue reading The Power of Social CRM

Share

Oracle CRM On Demand 18

Oracle CRM On Demand 18 is Oracle’s on-demand customer relationship management (CRM) product, introduces industry-leading capabilities designed to drive revenue and reduce costs. It delivers qualified leads at lower cost, enables better business planning regardless of market conditions, and includes enterprise-grade cloud security and network and access control.
Continue reading Oracle CRM On Demand 18

Share