MySQL is particularly powerful when it comes to Web applications, but companies are putting the open source database to plenty of other uses as well. Take, for example, the Los Angeles, California-based global online ad sales firm Gorilla Nation Media.
Gorilla Nation relied on MySQL to power its advertising network business intelligence platform.
MySQL Business Intelligence
Gorilla Nation, part of Evolve Media, provides integrated media and promotional programs to Fortune 500 brand advertisers, including clients such as Fox Television, Best Buy, and more. Its customers demand advanced business intelligence (BI) and targeting methods to reach the perfect online audience for their advertising or brand campaigns. Reaching more than 66 million unique visitors per month— as Gorilla Nation does— requires Websites and an infrastructure that can scale effectively and efficiently.
That’s why Gorilla Nation chose MySQL as the foundation of its BI platform. The organization has more than 500 servers running MySQL, 20 of which are replicated. Its sites get approximately a quarter-billion page views per month, and MySQL manages more than 1TB of data for Gorilla Nation while providing near-real-time traffic and advertising campaign performance information to Gorilla Nation’s publishers and advertisers. In addition, Gorilla Nation uses MySQL to capture all the clickstream data and transactions required for back-office accounting and billing functions.
“One of the great beauties of MySQL BI is that it’s backed by an amazing company like Oracle, which has deep pockets and basically wrote the book on databases, ” says Veronika Burnett, manager of database engineering at Gorilla Nation. “Also, unlike other open source databases, MySQLis highly scalable. That allows us to do things in our business that are absolutely critical, such as having the same database running on multiple physical servers in multiple geographic regions and having near-real-time replication. ”
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Things are heating up in the private cloud appliance world. Meet Exalogic Elastic Compute Cloud (EECC), which contains both a full server and storage hardware. It is not an appliance, it is much more!
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