Oracle CRM On Demand 18

Oracle CRM On Demand 18 is Oracle’s on-demand customer relationship management (CRM) product, introduces industry-leading capabilities designed to drive revenue and reduce costs. It delivers qualified leads at lower cost, enables better business planning regardless of market conditions, and includes enterprise-grade cloud security and network and access control.

“The latest release [of Oracle CRM On Demand] brings needed integration between the all-too-often-misaligned roles of marketing and sales in the leads management process, ” says the vice president of CRM and enterprise applications at IDC.